This essential practical guide is intended for activists and campaign organisers. The way we communicate about issues influences how people think, feel and act in relation to those issues. It is time to abandon the negative vocabulary and imagery surrounding ’aid», »charity« and so-called »international development« and replace it with a different narrative, one built on solidarity and demanding social justice. This guide provides practical advice and principles you will need to identify the root causes of poverty and build global solidarity through your communications.
This guide is produced by Framing Matters for Health Poverty Action, in association with the Public Interest Research Centre and the following members of the Progressive Development Forum: Medact, NEON, PHM UK, PHM West and Central Africa, and Viva Salud.
